Design is a labour of love ... or not.
I've been doing it for my entire working career in various forms and various capacities. Fashion design, print design, apparel and accessory design,
graphic design in all it's permutations across a variety of media from print, to clothing, to signage, to websites and multi-media presentations and exhibition stands.
Clever, intelligent, eye-catching, memorable, substantial- these are all descriptions that I've tried to impress upon the things that I've designed. Some design has succeeded more than other kinds of design in achieving these lofty aspirations.
Design, after all, is for people. People are what make design matter. I've never met anyone who is not somehow affected by design in some form or the other.
Design never fails to elicit an emotion - even if you hate it. Nothing is ever devoid of design - even the most rudimentary of tools.
What ever your view of design, it forms and informs the world that we live in and I love being a part of that every day experience. I love seeing new design coming to the market and thinking - WOW - isn't that just the coolest thing you ever saw!? Until the next time and the next and the next.
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Design, advertising and marketing is not the sole preserve of big multi-national companies and creative agencies. By far the vast majority of design is done by people like you and I - around the globe - every day.
There is just such a richness of design styles and tastes that there is no way that you can possibly not find the right designer/client fit. Our design collaboration has produced a huge array of projects for all kinds of people and businesses - and there is no shortage of opportunity for design.
Graphic design is such a wide term that you can almost fit anything into it. We've designed childrens clothing for boutiques and retail stores alike, evening dresses, ladies sportswear, t-shirt ranges, sports trophies, newspaper ads, huge billboards, funky dog beds, music CD packaging, posters, brochures, books, wine labels (traditional and New World), multi-media invitations and presentations, exhibition stands, Power Point presentations, full day staged events, themed hospitality suites at corporate villages, detailed project management pitches for marine construction companies, web sites, decaling for pace cars in cycling events, logo's business cards, letterheads, specialised labels and packaging and the list goes on ...
I think it was Mark Twain who said that you can't see clearly if your imagination is out of focus. |
