The stylsed illustration above was generated to form part of a brand extension for a New World wine. The original illustration was used as the basis to add additional Rose stems and Roses to fit the theme of the new wine label.

Several versions of the Roses were sketched to ensure that those finally inserted would live within the original style of the illustration. Continuity of style and design are critical when extending an established brand into a new category so that the brand does not have to re-establish it's authority from the beginning.