Concept developement for a logo or corporate identity only begins after a thorough needs anaysis has been completed. Existing marketing plans (if they exist) are helpful in understanding the vision of the company we are working with.

A creative rationale will form the foundation of the concept and design execution. What that means is that there will be solid reasons behind the creation of any graphic elements that are created as part of the corporate identity. It will form a frame-work to hang further creative elements on to ensure that there is a cognitive and cohesiveness across all graphic elements whether they are printed, digital or electronic.