Wine label design can be one of the most exciting sectors for the graphic designer to work in. Often opportunity arises to create something really special for a wine estate.

The example above is the result of just such an opportunity. The new label is an extension of the existing brand into the Dry Rosé category and is specifically directed at the female wine drinking market. We believe every wine label should tell a story so that is exactly what we set out to do.

This kind of "illustration design" wine label needs to be planned very carefully with printers who understand what the designer is trying to achieve and who in turn can give practical guidance in the design process to ensure that the desired end result is in fact achievable in a production run.