There is a lot of "design-speak" that is intrinsic to the industry of advertising and the complimentary creative industries like graphic design, multi-media/digital design, web design and others that surround it. It often intimidates people and makes first time clients apprehensive to speak openly about what they are looking for or the problems they are trying to solve.
Fusion Gifts is one such client that we have developed graphic concepts and design solutions for. Our client had a strong idea of what the branding of their business should look like. We generated a number of graphic solutions to their request. The logo you see above is the final result of the collaboration. We're currently in the process of designing their e-commerce website based on the Magento platform.